Facebook is not Twitter!

How often should you be posting on Facebook? Know your limits.

We like seeing what is happening in your life or your organisation on our Facebook timelines. Really, we do! All your opinions on political events on Facebook are truly insightful. Just not so much! Please. We beg.

One of the frustrations of Facebook-users is working through countless posts, long hashtags and endless opinions that they are simply not interested in. Let’s be honest, it is “chowing” their data! If they want to be polite and don’t “unfriend” or “unlike” you, they often end up hiding your posts from their timeline. If you are advertising a service, brand or product this is not good for you. The one day that you actually have something important to say, they will not be listening!

It is important to understand the different platforms and the needs of its users. Tweeps have completely different reasons for using the social media platform than Facebookers. While Twitter users are more open to blow-by-blow details of an event or your thoughts, Facebook users just wants the main point. Who? Why? Where? When? How? (Preferably in as little words as possible with a strong visual component.)

I am not even going to get into Facebook users writing a 500 word long opinion piece in one single post! Think about it. How often do you click the “read more” on those long posts? I can’t even deal. I will need to write a separate blog for you guys!

So, how often should you be posting?

When you study various research you will find the following:

  • Twice a day on Facebook
  • More than four times a day could be crossing the line into annoying
  • Once per week is too low and you will most likely lose your connection with your audience

The good news for those of us with a lot to say is that Twitter allows us the space to do that. It’s advisable for you to Tweet:

  • At least three times a day
  • Five times a day is good for a healthy impact and relevance. (depending on your audience)
  • You can tweet your heart out, as long as it makes sense in terms of your social media strategy.

Linking your Twitter account to your Facebook can also be problematic and result in spamming if it is not managed well.

I believe the key to making sure you don’t cross the line in posting on Facebook is to study, understand and keep in mind the following:

  • The type of business or persona you are creating
  • The type of content you are using
  • Your specific audience preferences and demographics
  • The kind of engagement you are trying to generate

While there is certainly no one size fits all approach when it comes to social media posting, it is important to keep your audience in mind and ask yourself the question: “Would I want to read/see/watch this and how many times would I want to hear from a profile like mine?”

At Bilong Breakthrough Solutions we can of course help you with a tailor-made social media strategy and community management services that will help you establish a strong brand and manage your platforms well! Let’s get started! E-mail us at socialmedia@bilong.co.za  .

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